In the Hospitality Industry Job Satisfaction Is Critical to Service Research Paper

In the Hospitality Industry Job Satisfaction Is Critical to Service Efficiency - Research Paper Example Societal norms are changing where loyalty is no more considered an important criterion (Gustafson, 2002). Managers are faced with the challenge to retain current employees and position themselves in a way to attract talent. The situation is challenging because the staff is unskilled and untrained. If the organization invests in their training, employees switch to better-paying jobs and this translates into fresh recruitment and training costs. Without training, the employees do not find the work meaningful and hence results in poor job satisfaction and low organizational commitment. Job redesigning, better communication between the staff and the managers, a stable work environment, sense of belonging, recognition, flexible working hours, mentorship, groups tasks, shorter working hours and compensation programs can help to increase the level of job satisfaction and increase organizational commitment. Locke (1976) has defined job satisfaction as a pleasurable emotional state resulting from the appraisal of one's job or job experience (cited by Lee, 2000). Job satisfaction is directly related to motivation, role clarity and organizational commitment. Organizational commitment relates to an attachment to the organization while job satisfaction is concerned with the task environment where the employee performs his duties. An extensive study conducted by Woods and Macaulay in 1989 to try and determine the reasons for high turnover in the hospitality industry revealed eight frequently cited reasons – quality of supervision, ineffective communication, working conditions, quality of co-workers, inability to ‘fit’ with the organizational culture, low pay and few benefits, lack of clear definition of responsibilities, no direction at work (cited by Gustafson).

Strategic Management - Integrative and Analytical Tools Assignment

Strategic Management - Integrative and Analytical Tools - Assignment Example This is to ensure customers satisfaction is achieved while the profitability of the company remains sustainable throughout its operations. In order to effectively analyze the new markets, several tools and techniques will be employed so get a comprehensive market picture. These tools include the SWOT Analysis and PEST Analysis. A SWOT analysis is a universal tool used for assessing the internal position and capability of a company in relation to the prevailing market environment. SWOT is an acronym for the Strengths, Weaknesses, Opportunities and Threats facing a company. The internal advantages of the company are analyzed and the vulnerable points are analyzed. This can be presented in a matrix form as shown below (Figure 1). The scrutiny of the strengths as well as the weaknesses will focus on the four internal areas of the company including the financials of the company, marketing capability, manufacturing and the organizational structure. The threats and opportunities will however seek to look at the environmental factors such as the markets economic situation, social factors and technological advancements. The value of a SWOT analysis is the ability of the results to determine the value of the company as stated by Neubert (2013). This will therefore assist in maximizing the strengths identified while minimizing the weaknesses to take gain of the opportunities accessible and conquer any looming threats to the business. The major benefits of using SWOT for analysis is the fact that it is simple to use and it requires minimal costs and training. PESTLE Analysis is used solely for analyzing the external factors that might affect a strategic business move. It is an acronym for Political, Economical, Social, Legal and Ecological factors that might affect a strategic move. The analysis of these factors therefore enables a business to formulate the best strategy of approaching global markets